Who We Are
Our history stands as proof of our success, innovation, and quality—principles that have guided us since we set out to become part of the homes of Mexican families.
This approach has allowed us to cross borders, positioning our 100% Mexican brand in different regions across the American and European continents.
Our Founder
Seven decades of growth and meaningful experiences would not have been possible without our founder, Luis Pérez Fernández.
Today, we are proud to remain a relevant and trusted brand, continuously integrating the highest standards of quality and engineering into each of our products.
Mission
To be leaders in the manufacturing and commercialization of home appliances, committed to achieving sustained growth and expanding our presence in the global market, while always keeping product quality as our primary goal.
Vision
To become a globally recognized company with double-digit growth and profitability, while meeting the needs of the domestic market through the development of each individual within our organization, remaining firmly committed to quality and customer service as essential pillars of our leadership.
Values
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Integrity
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Responsibility
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Communication
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Commitment
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Collaboration
